The platform is rolling out a fresh option that allows them to lessen the volume of AI-made content appearing in their timelines. This step comes as the service disclosed that it presently contains in excess of 1 bn content made with AI.
Trial and Implementation
The new functionality is in a pilot phase over the following weeks before a widespread rollout. This shift comes amid a increase in content created by AI, spurred by emerging video-generation tools.
AI Proliferation Online
Studies have shown that approximately 10% of the quickest rising content creators on a competing service exclusively feature content made by AI. A significant portion of this output is classified as mass-produced AI material, a phrase for inferior, mass-produced content that is frequently illogical or bizarre.
“We know from our community that many people appreciate content made with AI tools, including AI artwork to educational videos, and we intend to offer the community the option to adjust the amount of that, depending on their own likes,” commented a spokesperson.
Scale of AI Content
The service announced that there are currently over a billion videos on its network identified as AI-generated. In total, more than 100 m pieces of content are added to the platform daily, making clips made by AI a relatively small portion of its total content library.
User Control Features
Members will be able to limit or boost the level of AI content they see by using the “manage topic” setting in the platform and choosing AI-made media. Further subjects that are already be controlled under the tool include politics, fashion, cosmetics, and choreography.
AI Disclosure Rules
Its rules require users to label lifelike AI-generated content, and it bans harmful fake videos of public figures or critical incidents. Any realistic AI video that is without a tag can be taken down under its user guidelines.
Additionally, the service will from now on attach an “AI-made” tag to content produced via its built-in AI features, or flagged by an cross-platform project for spotting AI-generated material. This action is aimed to help prevent users from attempting to circumvent the tagging system.
AI Literacy Programs
The company is also launching a $2m AI literacy fund for professionals and groups to produce learning resources about responsible artificial intelligence. This program will assist charitable organizations dedicated to teaching computer science.
Platform Protection
TikTok has justified its moderation strategy, following debate over plans to cut jobs for a large number of review team members in the United Kingdom. TikTok is set to eliminate a significant number of roles in its content moderation team in its British office, with trade unions and digital protection specialists expressing worry that humans are being replaced by machine-led review.
A company official clarified that human moderation would still have a role, but automated tools can protect employees by removing the most harmful content before it is viewed by people. The company reported a 76% decrease in shocking and graphic content handled by human moderators over the past year due to reliance on its automated systems.
“We think that it’s essential to combine people and machines to ensure user safety,” the official commented. “We’ll have staff as integral to the approach, but we further consider it’s very important to minimize viewing of dangerous material as rapidly, which is the area in which a lot of the machine support is proving valuable operate efficiently.”
